Our Privacy Policy

Your Privacy Rights
This website is operated Blue Horseshoe Solutions, Inc. and/or one of its group entities (Blue Horseshoe NL B.V., Blue Horseshoe, “we”, “us”, or “our”). This Privacy Policy describes your privacy rights regarding our collection, use, storage, sharing and protection of your personal information. It applies to the BHSolutions.com website and all related websites, applications, services, and solutions, regardless of how you access or use them (collectively, the “Site”). All information processed by Blue Horseshoe, which includes its respective successors, divisions and group entities, shall be limited to the purposes for collection set forth in this Privacy Policy.

Scope and Consent
We may amend this Privacy Policy at any time by posting a revised version on this Site. The revised version will be effective at the time we post it. Therefore, we encourage you to periodically review this Privacy Policy to remain informed about how we are helping to protect the personal information we collect. If we make any material changes, we will provide notice on this Site prior to the change becoming effective.

Blue Horseshoe honors your choices. You can choose whether you wish to receive promotional emails, SMS messages, telephone calls and postal mail from us by using the opt-out methods described below (see “How You Can Opt Out of Marketing Communications”). If we determine that your explicit consent is needed to send promotional communications, we will obtain that consent before or at the time of data collection.

Privacy Shield
Blue Horseshoe, which includes its respective successors, subsidiaries, divisions and groups, complies with the EU-U.S. Privacy Shield Framework and Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union and Switzerland to the United States.  Blue Horseshoe has certified to the Department of Commerce that it adheres to the Privacy Shield Principles.  If there is any conflict between the terms in this Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern.  To learn more about the Privacy Shield program, and to view our certification, please visit https://www.privacyshield.gov/.

Blue Horseshoe is responsible for the processing of personal data it receives, and under Privacy Shield we may subsequently transfer that data to a third party acting as an agent on our behalf. Blue Horseshoe complies with the Privacy Shield Principles for all onward transfers of personal data from the EU and Switzerland, including the onward transfer liability provisions.

With respect to personal data received or transferred pursuant to the Privacy Shield Framework, Blue Horseshoe is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, Blue Horseshoe may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

If you are a resident of the EEA and have an unresolved privacy or personal information collection, use, or disclosure concern that we have not addressed satisfactorily, please contact the EU Data Protection Authorities. If you are a resident of Switzerland and have this concern, please contact the Swiss Federal Data Protection and Information Commissioner. In connection with its self-certification under the Privacy Shield, Blue Horseshoe commits to cooperate with the panel established by the EU Data Protection Authorities and comply with the advice given by the panel with regard to personal information transferred from the EU. Blue Horseshoe also commits to cooperate with and comply with the advice of the Commissioner with regard to personal information transferred from Switzerland. This is provided at no cost to you.

For more information on how to contact the EU Data Protection Authorities, click here.

For more information on how to contact the Swiss Federal Data Protection and Information Commissioner, click here.

Under certain conditions, more fully described on the Privacy Shield website https://www.privacyshield.gov , you may invoke binding arbitration when other dispute resolution procedures have been exhausted.

How We Collect Your Personal information
When you visit our Site, we collect the following types of personal information to provide you with use of and access to our Site and to help us personalize and improve your experience:

Information we collect automatically: When you visit our Site, we collect information sent to us by your computer, tablet, mobile phone, or other access device. The information sent to us may include but is not limited to the following: data about the pages you access, computer IP address, device ID or unique identifier, device type, geo-location information, computer and connection information, mobile network information, statistics on page views, traffic to and from the sites, referral URL, ad data, and standard web log data and other information. We may also collect anonymous information through our use of cookies and web beacons.

Information you provide to us: We may collect personal information, such as your name, address, phone, email and other similar information that you enter directly onto or in connection with our Site. Generally, personal information is requested when: (i) you request information about our products and services (ii) register for an event or content including newsletters (iii) and respond to a survey. If you fail to provide the requested personal information, you may not be able to access all or portions of the Site or purchase products and services.

Other methods of collection: We may also collect information from or about you in other ways, such as through your contact with our customer support team, your results when you respond to a survey, and your interactions with members of the Blue Horseshoe corporate family or other companies.

How We Use the Personal Information We Collect; Purposes and Legal Bases for Processing
Our primary purpose for collecting and processing personal information is to provide you with a secure, smooth, and efficient user experience. We may also use your personal information to:

  • operate the Site (the legal basis for processing is either performance of the agreement between us and you or our legitimate interest, more specifically our economic interest in offering you products and services);
    • personalize your experience and allow us to deliver you content and product offerings in which you are most interested
    • administer a contest, promotion, survey or other site feature
  • provide support or to carry out the service(s) you have requested or authorized (the legal basis for processing is performance of the agreement between us and you);
  • troubleshoot your issue and provide you with more effective customer service (the legal basis for processing is performance of the agreement between us and you);
  • distribute alerts concerning product upgrades, special offers, updated information, and other new products and services from Blue Horseshoe or our partners (the legal basis for processing is either performance of the agreement between us and you or our legitimate interest, more specifically our economic interest in making you personalized offers);

How We Share Personal information with Third Parties
Blue Horseshoe partners with and occasionally hires other companies to provide services on its behalf (such as cloud hosting and storage.) Personal information may be shared with these companies; however, we will only share your personal information to accomplish the purposes for which we collected the personal information. These third parties are contractually required to maintain the confidentiality of your personal information and are contractually prohibited from using that information for any other purpose.

We may also share your information as follows:

  • with your consent;
  • when we believe in good faith that disclosure is necessary to protect our rights or property;
  • to protect your safety or the safety of others;
  • to investigate fraud or respond to a government, judicial or other legal request;
  • with Blue Horseshoe group entities;
  • to comply with the law; and
  • in connection with a corporate change, such as an acquisition or merger

How We Protect and Store Personal information
We endeavor to protect the security of your personal information. We use a variety of security technologies and procedures to try to protect your personal information from unauthorized access, use, or disclosure. For example, we store the personal information you provide on computer servers with limited access that are located in controlled facilities.

Blue Horseshoe and its partners use cookies or similar technologies to expedite the user login process, remember user experience settings, analyze trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on our website or service.

We may partner with a third party to display advertising on our website or to manage our advertising on other sites. Our third party partner may use cookies or similar technologies in order to provide you advertising based upon your browsing activities and interests.

How You Can Opt Out of Marketing Communications
You may sign up to receive marketing communications from us, change your current preferences, or unsubscribe from marketing communications by contacting us at optout.BlueHorseshoe@bhsolutions.com.

How You Can Access or Change Your Personal information
Upon request, Blue Horseshoe will provide you with information about whether we hold any of your personal information. You may a request access, correction, or deletion of your personal information by contacting us at Privacy.BlueHorseshoe@bhsolutions.com. We will respond to your request within a reasonable timeframe.

Additional Privacy Rights for Individuals in the European Union
Under the General Data Protection Regulation (GDPR) you have a number of rights with regard to your personal data.  You have the right to request from us access to and rectification or erasure of your personal data, the right to restrict processing, object to processing as well as in certain circumstances the right to data portability.  Please send these requests to us at Privacy.BlueHorseshoe@bhsolutions.com.

If you have provided consent for the processing of your data you have the right (in certain circumstances) to withdraw that consent at any time which will not affect the lawfulness of the processing before your consent was withdrawn.

You have the right to lodge a complaint to the EU Data Protection Authorities, click here if you believe that we have not complied with the requirements of the GDPR with regard to your personal data.

Identity and Contact Details of Controller
Blue Horseshoe Solutions, Inc. is the data controller.  Blue Horseshoe, NL B.V. serves as the representative of Blue Horseshoe Solutions, Inc.  Contact at Privacy.BlueHorseshoe@bhsolutions.com

Effective Date: 2018-05-23
Last Updated: 2019-05-29